come 1.5 yuan, in June, the factory less income of 30 thousand yuan. Monthly income fell by an average of 10%, combined with factors such as wages and taxes.& Nbsp; & nbsp; & nbsp; [Chinese shoes Network - News] Nike brand sports apparel sales company wants to stir the Chinese market. To this end it has to change people's fashion sense, and to participate in fostering a civilian movement beyond China Howe's proud Olympic and professional athletes team culture.
& nbsp; & nbsp; & nbsp; Recently, Nike's vice president, chief financial officer and Blair (Don Blair) said in an interview in 2015, Nike hopes to reach $ 4 billion in annual sales in China, compared with about double the current. To achieve t 
his goal, the company is headquartered in the United States increased the number of stores in Oregon Beaverton sports apparel giant plans to focus on running and skiing and other recreational sports again, and pushing it a series of local spokesmen, such as China and Olympic track star Liu Xiang Chinese tennis player Li Na.
& nbsp; & nbsp; & nbsp; However, market watchers said Chinese consumers themselves has become a major obstacle. Football and basketball and other outdoor sports is not much attractive in densely populated urban areas, and health club has been regarded as rich territory.
& nbsp; & nbsp; & nbsp; Blair said, China produced a lot of sports consciousness of people, but they are not cheap jordans online yet involved. Chinese people's movement is different from most Americans. Many people ride to work, but wearing everyday clothes, you do not see someone dressed in spandex cycling clothing. Country students to come up with mandatory time to exercise 40 minutes a day, but this exercise is only Shuhuojingu not sweat.
& nbsp; & nbsp; & nbsp; In recent years, more and more popular in China gymnasium, sports equipment retailers enjoyed sales growth. But market watchers say that a large part of the population does not exercise warm Western-style.
& nbsp; & nbsp; & nbsp; (Tone) in the case of 27-year-old editor, a government website Liguan Qun Beijing will be able to explain the challenges faced by Nike, cheap jordan shoes for men in particular the challenges it faces in the female population. Liguan Qun said she might buy a year of shorts, but does not often wear. She said, running too tired.
& nbsp; & nbsp; & nbsp; market research firm Monitor Group (Monitor Group) Hong Kong office partner Tang Shide (Torsten Stocker) said that this challenge daunting. Often as a fashion brand in China, Nike, also faced Gap Inc., the Swedish Hennes & amp; Mauritz AB and other traditional clothing companies increasingly fierce competition. Like all companies in China, as it would also deal with the rampant counterfeiting of brand-name products.
& nbsp; & nbsp; & nbsp; Nike and rival Adidas (Adidas AG) is the first foreign garment manufact Retro jordans for sale urers in the Chinese market expansion. Nike enthusiasm for the use of Chinese basketball, LeBron ? James (LeBron James), etc. in China ubiquitous American Professional Basketball League (NBA) sponsored star. Market research firm Euromonitor International Limited (Euromonitor International) show that Nike is now the world's largest in terms of sales dollars sporting goods company. According to Euromonitor estimates that Nike's sales increased 8 percent last year, to 13.54 billion yuan (about 2.12 billion US dollars). Nike generally not singled out specific sales in China.
& nbsp; & nbsp; & nbsp; Nike says, can focus on China's current basketball fans group to do the big sales in China, but if Nike can replicate North America, individual and team sports culture, its sales may be able to re- on the floor. Denson, Nike Brand President (Charlie Denson) said in an interview 10 years ago, no one would think China can become a world star athlete, and now, more and more Chinese people began to participate in the world tournament, but also allow people to campaign more interested.
& nbsp; & nbsp; & nbsp; last month, Nike released a set of track star Liu Xiang, inspired running series of products that consumers can at Liu's appeal, such as the purchase price of 899 yuan (about 141 US dollars ) Nike LunarGlide Liu Xiang Storm Fly jogging jackets and other goods. Nike reluctant to disclose their number of new stores planned. Including stores, including Nike total of 7,500 stores to sell their products in China.
& nbsp; & nbsp; & nbsp; Blair said, Nike plans to expand into China's small cities, selling to local consumers just heard the Nike brand canvas sneakers and sweat band. In August, Nike launched in Shanghai in China's first extreme sports store, sales skateboarding and snowboarding products. Nike said, is currently studying other extreme sports store shop.
& nbsp; & nbsp; & nbsp; to foster consumer demand for ski equipment, Nike plans to hold a 2012 ski race at the ski slopes on the outskirts of Beijing, and the construction of its own grounds. Nike intends to use skis products so that Chinese consumers are excited for this new sport. Last year, Finnish snowboarder Pithou (Peetu Piironen) foot Nike snowboard big show its "U" shaped pool skiing skills.
& nbsp; & nbsp; & nbsp; the next few years, Nike intends to strengthen partnerships with the Chinese government to develop school sports in college extension running clubs. In 2009, Nike at 11 universities in six cities in China set up more than running club, said club members there has been increased. In order to attract female consumers, Nike in Nanjing, Chengdu and other seven cities in China gymnasium organized special training courses for female consumers. (Chinese shoes Network - the most professional and authoritative Footwear News)Tag: jordan retro 2 wing it , air jordan 7 shoes for sale , jordan release today , jordan 14 colorways